Influencer marketing continues to help businesses promote their products and increase brand recognition. Before you start, knowing the right influencers to recruit can make a difference in how this marketing strategy works for you.
Focus On The Right People
Many businesses focus on influencers with many subscribers or followers because they have high visibility and can reach a large number of people. Unless your business has significant brand recognition, this strategy is unlikely to work.
As influencers become more successful, they often do not work with smaller companies. Additionally, there are plenty of benefits to working with people who do not have a large following. A smaller following often means the influencer is more engaged with their audience, and their audience is more likely to comment and engage in conversation. It is better to focus on influencers who offer higher levels of engagement than just numbers since the numbers are not always real people.
Be Fair With Incentives
Offering an influencer a free product for review can work for people who are new to being an influencer, but it does not take long for them to require better incentives for their effort. You may want to offer an influencer payment for their efforts and a percentage discount on the products they purchase from your store.
Every influencer should have their video, blog post, or other content they create linked or posted on your website, which can increase the number of people that learn about their social media accounts or website. Some businesses do not realize the amount of effort it can take to promote a product or give an honest review, especially as a video. In addition to trying the product, influencers need to record and edit their videos, so their effort should be considered.
Recruit Diverse Influencers
The people you recruit as influencers should represent different platforms to place your brand in front of more people. Although most influencers are on every platform, you should focus on those who may use primarily one platform.
For example, in the fitness niche, some influencers rely mostly on YouTube to post fitness videos, whereas other fitness influencers mostly post pictures on Instagram. By recruiting influencers who primarily use a single platform, you minimize the amount of overlap on a single platform and can appeal to different demographics. Some demographics within a niche are more likely to follow and read blogs, whereas others gravitate to the fast-paced environment of Twitter.
Influencers should be part of your digital marketing to help spread the word about your brand. Finding the right people and incentivizing them appropriately will help you create good business relationships. For more information, contact a digital marketing company such as REFRESH MARKETING.Share